How to cite this page Choose cite format: The overall impact of this project on the position of the firm was immaculate as it was a win-win situation for the company; the managers were getting Integrated marketing communications essays ins and outs of the target market in no time whatsoever so the overall time consumed Integrated marketing communications essays the processes of product development got reduced.
The firms once get the timely feedback can make suitable adjustments and alterations in the product designs, strategies etc and in this way eventually WoM publicity acts as a source of competitive advantage for the company in this era of fierce competition. Another addition was that the managers at the firm were getting customer generated feedback on the latest products and that too in negligible time so this enabled them to alter their Integrated marketing communications essays if needed be; the consumer on the other hand were liking this as they were getting tailor-made products for their usage Sirgy The nature of the relationship between the firm and its related publics should be exceptional, as this affects the performance of the company in the longer run WoM publicity is one thing which helps in building stronger relationships between the publics and the company Baker In the Tremor programs the minors were not allowed to tell the reality to the person to which they are interacting this is something which is immoral and to me for this the firm has to be penalized; can we teach our younger generations to indulge into immoral activities just for the sake of money?
Establishing long term business relations with the buyers is only possible if the market is provided with what is demanded by it.
This decrease in the overall product development time acted as a competitive advantage for the managers as they were able to deliver the market with the products it wanted in much lesser time than the competitors. The first and the foremost being is that the person to whom the offering is being marketed is unaware of the reality he is perceiving the interaction as a social one but in general the other person is acting as a sales person for a specific firm.
In sum commercialization of human relationships is one thing which must be stopped by the marketing managers if someone is indulging in WoM marketing of a firm then he should disclose his affiliation as this is beneficial for the society; involving money in the activities of daily life will hurt the society in the longer run.
For me there is a thin line between marketing and deceiving and this difference has to be understood by the firms and the marketing managers; if there are ample ethical ways of marketing then what is the point in using the deceptive means? Having said that one has to admit that these projects and programs are certainly not the ones, which are based on the ethical principles and norms laid by the society.
Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics Tuckwell Another issue in my opinion is that by hiring or deploying WoM marketers the managers are making the society increasingly materialistic even the sacred relationships like friendship etc are being used just as an asset and even that without the other person being aware of this all.
The reason for this is that this is the age where the person learns the most, from its society and surroundings and if the society is indulged in inducing the materialistic thoughts in kids then this will be injurious for the entire social setup; this is the stage at which the children must be taught how to honor and value the relationships but such deceptive marketing projects destroys the whole brought up of a child.
My objection regarding this is that if a person is being marketed something then he must have prior knowledge of this. In my opinion there are various ethical issues which are present in such kind of WoM programs. With the increase in the intensity of competition and technology the media of marketing have too increased and thus in such an overall marketing environment WoM publicity is something which is of great significance Bothma Objectifying the society is one thing which to me is intolerable and as this eventually ruins the whole basic structure of the civilization which really is denting in terms of the future perspectives.
WoM advocacy is beneficial in the present scenario because it enables the marketers to interact with the customers and hence they can obtain the customer generated feedback regarding their products in addition to this, as there is no such middle channel involved in between the marketer and the buyer as the WoM marketer is a part of the company so it becomes easier to get the message of the consumer.
After understanding the consumer psyche if need be, then suitable sales promotions can be launched which are an essential component of the overall IMC mix Blakeman The holistic marketing concept has to be applied as per the book because consumer centricity is something plays a vital role in the overall growth of the firm.Integrated Marketing Communications (Essay Introduction Discussion of the concept Integrated Marketing Communications (IMC) is highly debatable with many varied views.
This paper aims to discuss then main definitions, issues, dimensions benefits and barriers surrounding the concept/process. Marketing Essays - Integrated Marketing Communication - Necessity is the mother of all inventions, and Integrated Marketing Communication - IMC, is no exception.
- Integrated Marketing Communications INTEGRATED MARKETING COMMUNICATIONS (IMC) Integrated Marketing Communications (IMC).The concept under which a company carefully integrates coordinates its many communications channels to deliver a clear, consistent, and compelling message about the.
Essay Integrated Marketing Communication Plan. Integrated Marketing Communication Plan: Reposition Tsingtao beer in UK Executive summary Tsingtao beer is the largest beer brewery in Asia, and always insists a philosophy of producing best beer. Integrated Marketing Communication Essay.
The emergence of integrated marketing communication (IMC) introduced a new paradigm into the corporate sphere, promising to make marketing more effective and competitive.
The development of IMC constitutes a significant evolution in the areas of corporate marketing, corporate communications.
Direct marketing and interactive marketing have always been profitable ways of interacting and influencing the consumers the reason behind this is that first of all these means are less expensive than the other marketing tactics (Tuckwell ).Download